Faran or Jambu is an alpine herb that grows between 2500 m to 3000 m altitude in the Himalayas. Its inflorescence and leaves are used as seasoning agents. Faran is widely used as a condiment. Dried leaves of this herb are tempered in oil or ghee to flavour vegetables, curries, soups and meat. Faran aids in digestion and controlling cholesterol. Our Faran has been sourced from villages in the Dhauli Ganga valley of the Nanda Devi Biosphere Reserve in Uttarakhand. It is being processed and marketed by our women&rsquo;s cooperatives.